Insight We Bring

Understanding how your product fits within the end-to-end clinical workflow is critical to its success. We can assist you analyzing, testing, and improving the workflow early in development to smooth the path to clinical adoption.

User testing is a powerful tool for product definition and refinement. User testing can also prove whether a market exists and if your product is worth investing in. We can help you design user studies, conduct interviews, and analyze findings to provide the insights you need for product design decisions and fundraising.

Clinical evidence can take on different forms as your organization evolves, including pilot studies, site partnerships, case studies, use-models, and clinical trials. A clear strategy is needed to connect these elements so that clinical evidence becomes a value driver for your company. We can help you develop an approach that forms the foundation of your evidence-based clinical narrative.

Complex medical devices that include hardware and software, like medical imaging and robotic surgery, have incredible potential for improving human health and are fundamentally challenging to develop. We provide guidance so that you can avoid potential pitfalls and streamline your product development.

New innovations can unlock new markets, but their potential value is often difficult to assess. We can help evaluate the market opportunity that your innovation in technology, therapy, or care delivery can create.

The Clinical Engineering function originally started in robotic surgery, where the complex surgical procedures and technology necessitated close connection between R&D and the needs of the surgeon to be successful. Nowadays, many medtech companies are adding this function to help achieve clinical need-driven product development, but aligning strategies, defining team goals, and managing organizational changes can be difficult. We can help you build a powerful in-house team to accelerate product development.